Sub-Brand Creation for Leading GCC Construction Conglomerate
We developed a distinct identity for Trojan Tunnelling, a new subsidiary of Trojan Construction Group. The branding balanced boldness and technical precision, incorporating Trojan’s heritage while establishing a unique and recognizable presence for the tunneling division.
Services:
Sector:
Platform:
Results:
Brand Strategy, Logo Design, Visual Identity System
Construction / Engineering
Corporate Collateral, Digital Assets, Brand Guidelines
Clear sub-brand differentiation, strong alignment with parent brand, and positive reception from stakeholders
Services: Brand Strategy, Logo Design, Visual Identity System
Sector: Construction / Engineering
Platform: Corporate Collateral, Digital Assets, Brand Guidelines
Results: Clear sub-brand differentiation, strong alignment with parent brand, and positive reception from stakeholders